Moe Norman


Moe’s shirt was partially untucked in the back and face was bright red. His clubs were scattered about the ground as sweat dripped from his brow. He had just finished one of his mesmerizing ball-striking exhibitions. Three of his first four shots hit the target. He fired shots from divots with a three wood, and some of his driver shots were bouncing off of the metal pole 250 yards away.

I approached him to ask him a question.

“Moe, you’re the best in the word. I’ve never seen anyone hit the ball like that”.

MOE: “I know, I’m the best in the world”.

“How did you learn to do that?”

MOE: “It’s hard work, you can’t buy it. You must believe in yourself and use your imagination”


Of course, you can’t buy it; you must practice. Believe me? Use my imagination? What does this mean?  It’s not what most people think.

When I saw Moe for the first time, I wanted to learn his golf swing. My goals were to swing like Moe. So, I took his advice. Hitting thousands of balls each day, I worked at it. Eventually, I learned his swing. As Moe said, it took time and hard work. When I look back on those days today, I realize that there was a transformational shift that allowed me to grasp Moe’s swing fully. It came at the moment that I “Imagined” myself having Moe’s golf swing.

Ponder this.

You can never learn Moe’s swing if you try it. Why? Because you are waiting for a future event to occur. In other words, when you try Moe’s swing, if you get an instant result you say “this works!”. If you don’t you say “This doesn’t work.” Besides the fact that you don’t know if you were swinging like Moe – correctly, is that you measure yourself based on current ball-flight results.

The only real way to try Moe’s swing is to swing precisely like Moe. Therefore, unless you learn it, you can’t try it.

Real imagination is looking and feeling like Moe where you imagine yourself standing in his shoes, holding the club and swinging, seeing and feeling his images. Imagination places you in Moe’s reality.

If you try something and focus on the instant results, you are uncommitted and devoid of imagination because while you have on foot in the process of trying Moe’s swing, you still have one foot outside – in case it doesn’t work. You lack trust in the process. You are changing your swing with a parachute on your back in case it doesn’t work.

I have never seen anyone try anything and achieve long-term success. Successful people make decisions and commitments. They don’t need parachutes. They work through the process and make adjustments until they have success.

Right imagination requires a clear picture of the goal and a commitment to the accomplishment. My suggestion is that you commit to Moe’s swing, imagine yourself swinging like him and then get to work to match the model.





4 comments on “Imagination”
  1. Jim Hicks says:

    The other night someone ask you about the slingshot effect that Moe mentioned in the past interview. You stated you were unaware of what Moe meant. This summer I was a standard bearer for the Sumatra Tour. As I observed serval of the good players strike the ball it seemed to attach to the club for a period of time and then sling off during their thru swing. I’ve have noticed some exceptional shots of mine appear do do that as well


    1. Todd Graves says:

      Jim, thanks for the comment. I still have a hard time visualizing a sling shot when it comes to golf shots. Slow pull back and then fast release? That makes sense.


      1. eqibno says:

        Slingshots “work” on the application/release of tension. You have mentioned this principle at different times and in different ways during your instructions (ie bracing against the trail leg and then stepping into the flexed lead knee). Language may be an imperfect way of translating feel but with the visual and kinematic aids that you bring to the table, there is hope yet.


  2. Kim Moore says:

    “Do or do not, there is no try” Yoda


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