One of My Favorite Moe Pics – The Best Swing Ever?

I have collected hundreds of newspaper articles and clippings about Moe. In 1993, Golf Illustrated ran a one-page story about Moe written by T.J Tomasi titled “The Best Swing Ever” followed by an article from Lorne Rubenstein titled “Moe Better Golf”.

This is the picture from the article. It is one of my favorite overlays showing Moe’s Single Plane.

Favorite pic moe.jpg

Tomasi seems to have some understanding of Moe’s swing plane. Tomasi and Rubenstein mention how unorthodox it is relative to a conventional swing.

One thing I enjoy about Lorne Rubenstein is that he understands Moe and he certainly “gets it”.

Here is the entire magazine article:

The Best Swing Ever 1 .jpgThe Best Swing Ever 2 copy.jpgThe Best Swing Ever 3.jpgThe Best Swing Ever 4.jpg

Moe Norman, a quirky man with a quirky swing, may be the best ball striker ever.

Moe Norman may have come closer than anyone else to discovering the secret of the golf swing. Norman, a 63-year-old Canadian, is unknown to most American and European golf fans, but many golf insiders consider him to be the purest striker of the ball in the history of the game.

Norman’s swing is as close to being machine-like as any golfer’s has ever been. In particular, there are two characteristics that stand out. First, he keeps the clubshaft at the same angle throughout his swing, relative to the shaft angle he established at address. Second he does not rotate or spin the clubshaft during his golf-swing.

Moe Norman, by using the feedback from hitting thousands of golf balls, has found a way to configure his body so that key relationships he establishes at address between his body, the clubface, the ball and the target, are maintained throughout his swing.

Granted, his swing looks unusual, but as you can see in the close analysis on these four pages, it is almost flawless. It’s not farfetched to say that Norman may be the only player ever to have mastered the geometry of the golf swing.

Moe Better Golf by Lorne Rubenstein

Moe Norman dazzles anybody who watches him hit a golf ball, including the game’s greatest players. In response to a question about pure strikers of the ball, Tom Watson said, “Hey, I’ll tell you about a guy who can hit it better than anybody. His name is Moe Norman, up in Canada.

Norman uses a self-taught style that seems to defy convention. Whereas most golfers arrange themselves loosely at address, Norman appears rigid. He stands far from the ball, arms stretched to the limit with his feet wide apart.

The extension of Norman’s club, both back and through the ball, is pronounced and accounts in part for his uncanny accuracy. Norman demonstrates this extension by placing a silver dollar on the ground exactly 37 inches behind the ball. The sole plate of his driver brushes the coin every time on his backswing. Then he moves the coin exactly 22 inches ahead of the ball and contacts it every time after impact, his clubhead brushing the ground that far along. Each shot is straight and every swing is a carbon copy of the one that came before.

As unusual as Norman’s style is, he is also a different person from most golfers. Indeed, he is considered eccentric, and always has an original way of responding to a question. During one tournament, when a fellow pro asked him why he quit after three holes, Norman explained, “I hit the flagpole the first three holes. Why go on? Can’t do any better than that.”

Such Norman comments are legend in golf. It seems that every golfer has a Moe Norman story. Paul Azinger, for one, was amazed when he first came across Norman.

“I couldn’t believe what I was seeing,” Azinger told me one day, shaking his head at the recollection. “It’s 100 degrees outside, and here comes this guy in a long-sleeve turtleneck. I watched him hit drivers at the 250-yard sign, and he never hit one more than 10 yards left or right of the marker.”

Norman’s skills have brought him some 50 pro tournament victories along with 33 course records. When he turned 50 in 1979, he won the next seven Canadian Professional Golfers’ Association senior championships. His talent is unquestioned, but he somehow never succeeded on the U.S. PGA Tour and refused to try and qualify for the rich Senior PGA Tour. His prowess with a golf club begs the questions, Why hasn’t he succeeded on the world’s tours, and, Why isn’t his name all over the record books?

I believe that the answer lies in Norman’s quirky personality, with which I have been fascinated since firs encountering him when I was a youngster and he would entertain golfers at night at a Toronto driving range. Norman suffered then and to an extent still suffers from an inferiority complex so pervasive it has kept him out of mainstream of golf.

Professional golf, after all, involves more than hitting the ball. There are interviews, social obligations, and standards of dress and conduct to be followed. Norman’s shyness made him awkward around people. He did not conform to their expectations, and often aroused their enmity.

“I think that if someone would have taken Moe under his wing,” Lee Trevino points out, “and said ‘Look, we’re going to play here, and don’t be afraid of the questions because I’m going to tell you what to say,’ then he would have been OK. I think Moe just didn’t want to deal with the media and with the public. He’s a very shy person and he doesn’t want to be around a lot of people who try to take advantage of him.”

And so it was, in 1958, after only one winter on the PGA Tour, that Norman declared he had had enough. “I didn’t feel at home there. I always felt the players were superior to me, that they were gods, and I was their servant.”

Thankfully, Moe has become more at ease around people as the years passed. He is often called to talk at golf gatherings in Canada, and during the last couple of summers has given clinics across the country for a few hundred dollars apiece. He still drives in his car alone, from place to place, and lives, alone, in a room in Kitchener, a city some 60 miles west of Toronto. The Royal Canadian Golf Association has yet to admit Norman to its Hall of Fame, and that, too many golfers who know of his abilities and accomplishments, is a travesty.

But perhaps it is more important that Norman is still enthusiastic about golf, and lives for the game. There is nothing quite so magical as watching him fire balls from the fairway one after the other, straight and pure. He is an enigma, but he is a giant talent. And he says that he is happy because he has golf.

“I couldn’t mix with people when I was younger.” Norman recalls softly. “And i didn’t think it was important to mix with them. I knew I was never going to be an alderman or a mayor of a city. All I ever wanted was to become the straightest hitter the world has known and to get the goddamn ball in the hole.

Excerpted from Links, by Lorne Rubenstein, Copyright 1991, Published by Prima Publishing


6 comments on “One of My Favorite Moe Pics – The Best Swing Ever?”
  1. Christopher P Johnson says:

    That’s some great stuff Todd. Thanks for sharing!


  2. Denny Fish says:

    I agree great picture. I remember the tournament you put on in Kitchener. The pictures and memorabilia there were awesome too.


  3. Adam Belen says:

    Hello,my name is Adam and I have purchased a e program from the Moe Norman organization on line.
    I would like to kwow how to get a refund from comoany and stop all the emails as well. I know I can unsubscribe,how ever if I do I feel I may not be able to get in contact we your company. You see I have deleted pass emails and original info. Please contact me during your business hours.
    Adam Belen


    1. Todd Graves says:

      Adam, I sent you an email.



  4. Mike Evans says:

    Thanks for the Moe memories. I spent many winters at Royal Oak in Titusville, when it was owned by the CPGA, when Moe and Nick Weslock would play nine holes in the afternoon. Moe spent hours on the putting green sharing memories of tournaments he had played. Moe signed a copy of ‘The Feeling of Greatness’ by Tim O’Connor for me. A treasured possession. Thank you for your Moe references.
    Mike Evans


  5. Phil Marshall says:

    Thanks for posting this stuff Todd – It is great. i have read the books from Tim O’Connor and Lorne Rubinstein and have a real appreciation of Moe’s flaws and genius. you truly deserve a lot of credit and appreciation for bringing this to so many, and for teaching Moe’s method. I was recently fortunate enough to hear you speak about this and then watch you do a demo at the Gold Coast in Australia. As someone who has studied golf for forty years, I was hugely impressed by the simplicity of your motion and even more convinced of the merits of Moe’s method. Please keep up the good work. It is much appreciated.


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